"This new, vibrant and dynamic ATVA logo reflects the association's mission to promote the ATV lifestyle and protect the future of the sport," said AMA/ATVA President and CEO Rob Dingman.

The ATVA's new logo is similar to the AMA's logo in type style and colors. The red, white and blue logo has a modern look with ATV in red, the final A in blue, a white outline for the letters, and the name -- All-Terrain Vehicle Association -- below the letters.

"The ATVA, as the sister organization of the AMA, takes this mission very seriously and vigorously defends the rights of all ATV riders," said Dingman. "The combined membership of the ATVA and the AMA gives us a lot of clout when we speak with government decision-makers at all levels, from village councils to Congress and the White House."

The ATVA is dedicated to increasing its members' enjoyment of riding and owning ATVs, and it is a primary source of information about recreational riding opportunities. As America's largest off-highway vehicle (OHV) organizations, the AMA and ATVA advocate for OHV rider interests with dedicated government relations offices and staff in Washington, D.C., the western U.S., and in the organizational headquarters of Pickerington, Ohio. Through clubs, promoters and partners, the two associations sanction more than 4000 recreational and racing events annually. AMA and ATVA members also receive numerous money-saving discounts from a variety of service and ATV-related suppliers.

The ATVA asks all of its partners to begin using the new ATVA logo immediately. Visit www.atvaonline.com/media/logos/, where you will find links to the bold new design and the terms of usage information. Be sure to use the new ATVA logo and the ATVA-sanctioned logo as allowed by the terms of use and ATVA rules.